Reckitt Benckiser LLC Selects and Deploys Cegedim Relationship Management’s Award* Winning Pharma-CRM Solution, Mobile Intelligence™ for iPad™ via SaaS

Groundbreaking CRM Solution to Enable Leading Pharma Company to Achieve Better Stakeholder Engagement through Improved Collaboration and Visibility across All Commercial Teams

Bedminster, NJ – January 09, 2012 – Cegedim Relationship Management today announced that Reckitt Benckiser has selected Mobile Intelligence™ for iPad™ via Software-as-a-Service (SaaS) as its centralized Customer Relationship Management (CRM) platform for its Primary and Managed Markets commercial teams. Reckitt Benckiser is a global pharmaceutical and consumer goods leader devoted to long-term innovation by delivering value through a successful product line of over-the-counter (OTC) and prescription medications. The company will also implement Cegedim Relationship Management’s integrated suite of Support Services, including Helpdesk and Asset Management.

Achieving Increased Collaboration across Commercial Teams and Optimal Commercial Operations Management

Leading global pharmaceutical companies demand flexible CRM tools that can easily scale and shift as consumer markets change and drugs transition from prescription to OTC. In order to rapidly capitalize on new growth opportunities in both markets, these companies invest in solutions that provide superior flexibility and seamlessly consolidate global commercial forces into one system to improve cross-organization collaboration and increase sales force efficiency.

Reckitt Benckiser selected Mobile Intelligence for iPad for the following Life Sciences-specific functionalities and key features:

·         Seamless management of all commercial teams under one core system through its unparalleled hierarchical model

·         360° view of all customer activity for improved visibility and collaboration

·         Life Sciences specific offline and on-line functionality through an intuitive Graphical User Interface (GUI)

 “Mobile Intelligence delivers robust field-user functionality and unmatched flexibility that allows us to quickly redefine our market strategies and achieve the optimum system governance,” said Raymond Zamloot, Sales Operations Manager for Reckitt Benckiser LLC. “Cegedim Relationship Management’s proven track record in delivering adaptive and leading mobile technologies for Reckitt Benckiser assisted us in identifying Mobile Intelligence as the optimal next generation CRM for our commercial teams.”

“We are committed to continuing to deliver game-changing technology and innovations that enable our customers to maximize the effectiveness of their commercial teams and operations,” said Angela Miccoli, President North America for Cegedim Relationship Management. “Our Life Sciences expertise, unparalleled technology and customer centric philosophy enable us to consistently provide our customers with proven CRM tools that enable improved visibility and collaboration across commercial teams to yield better relationships with their stakeholders.”

Cegedim Relationship Management, the world’s leading provider of Pharmaceutical CRM, continues to deliver innovative and industry specific solutions to meet their customers’ unique requirements.

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)