Paris – January 17, 2012 – Cegedim Relationship Management today announced that Ferring Pharmaceuticals (Asia) Company Limited has fully implemented Mobile Intelligence™ as their centralized Customer Relationship Management (CRM) platform to manage and deploy their Primary and Specialty commercial teams in China. The agreement also includes OneKey™, the most globally comprehensive healthcare professional (HCP) database, and Analyzer for dynamic reporting and actionable analytics.

Superior Stakeholder Understanding Provides Better Access to New Markets
With recent healthcare reform and a flourishing economy, analysts forecast China to be one of the fastest growing pharmaceutical markets in the world. In order to gain rapid access to China’s complex market structure, companies like Ferring are leveraging the advantage of breakthrough CRM solutions that redefine market access strategies through a holistic understanding of stakeholders.

 Cegedim Relationship Management’s Mobile Intelligence delivers a 360-degree view of customers to thoroughly understand their activities, behavior and spheres of influence. Additionally, the interactive hierarchical view of affiliation networks allows Ferring to better perform targeting and segmentation strategies in China’s distinctive market. Mobile Intelligence, in combination with OneKey, a database of 8 million registered HCPs in 69 countries including 297 cities in China, empowers Ferring to build lasting connections with key decision makers and maximize their market share in a valuable emerging economy.

“Mobile Intelligence provides our company with the vital technology to promote our customer and human centered philosophy on medical innovation,” said Fei Jia, General Manager of Ferring Pharmaceuticals (Asia) Co Ltd. “Cegedim Relationship Management quickly implemented the solution within our strict time parameters. The company’s proven history and experience with the APAC region makes us confident that this partnership will foster our long-term growth in China.” 

“Ferring Pharmaceuticals Asia trusted us to support their most recent venture in China with our integrated suite of game-changing data and CRM solutions,” said Tang Yan, General Manager of Cegedim Relationship Management China. “With newly enhanced features, Mobile Intelligence is the only tool required for outstanding field user effectiveness. Our team of innovators has achieved ground breaking flexibility that enables companies to modify the solution as their business needs change and markets evolve.” 

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)