Cegedim Relationship Management’s Nucleus360™ SaaS-based Solution Delivers Superior Level of Customer Master Data Management

Market-Leading Solution Features Integration with OneKey™ Verification Requests, International Compatibility and Improved Match Engine Performance

·         Nucleus360 cleans and consolidates disparate data, and identifies the single best-of-breed record of the customer

·         Sales, marketing and compliance businesses benefit from greater efficiency, accuracy and improved customer data integration

·         Available in SaaS and licensed models

Paris – August 2, 2012 – Cegedim Relationship Management today announced the release of version 4.0 of Nucleus360™, its market-leading customer master data management solution for the Life Sciences industry.  Available in Software as a Service (SaaS) and licensed models, Nucleus360 provides the complete infrastructure needed to create a trusted master view of the customer for sales, marketing and compliance initiatives.

When similar records exist across multiple databases in the enterprise, the powerful Nucleus360 match engine cleans and consolidates the disparate data, and identifies the single best-of-breed record of the customer.  Sales, marketing and compliance businesses can then leverage the full view for analysis and reporting, allowing for greater efficiency, accuracy and improved customer data integration.

“Customer data is a company’s most important asset,” said Dave Escalante, Vice President and General Manager, OneKey and SK&A, Cegedim Relationship Management. “But often the data is not useful because it is fragmented in many different, unconnected systems.  Nucleus360 creates a single, complete and accurate view of the customer to support  targeting and segmentation, aggregate spend reporting, sales planning and analysis, and other business requirements.” 

The newest version of Nucleus360 natively integrates with the OneKey Research Center validation service, ensuring that a client’s customer data is always up-to-date and accurate.  OneKey is the industry’s most accurate healthcare professionals and organization reference database with more than 2.1 million validated profiles of U.S. physicians, pharmacists, nurses, hospital directors and other practitioners.

Other key enhancements of the Nucleus360 4.0 release include:

·         Private SaaS architecture

·         International compatibility for clients who need to implement on global, regional or local customer master databases

·         New user interface for clients to manage OneKey verification requests

·         New historical data tracking and viewing through an enhanced portal

·         New configuration-driven write and search web services