Cegedim Relationship Management and IMS Health Expand Cooperation

Partnership to Enable Customers to Deploy Cegedim’s Award-Winning Mobile Intelligence Cloud-Based CRM with IMS Health Implementation Services

·         Life sciences companies implementing next-generation commercial models to benefit from partnership

·         Agreement expands existing partnership to jointly provide Cegedim’s OneKey® Healthcare Prescriber (HCP) database

Paris – July 17, 2012 - Cegedim Relationship Management and IMS Health today announced that they will expand their existing partnership to offer analytic, implementation and support services in support of the award winning* Mobile Intelligence cloud-based Customer Relationship Management (CRM) suite. IMS Health is a leading provider of information, services and technology for the healthcare industry around the world. Cegedim Relationship Management is the world’s leading provider of pharmaceutical-specific CRM solutions and technology with a 37 percent global market share.

Supporting Life Sciences Companies’ Commercial Business Model Revolution 
As Life Sciences companies implement their next-generation commercial models, they want to engage with the leading services company along with the most innovative software company to yield optimal performance. Cegedim’s partnership with IMS expands the existing agreement between the two companies in Europe involving the OneKey® Healthcare Prescriber (HCP) database, brick structure definitions, local data and data integration projects.

“As our life sciences clients around the world reinvent their commercial models, they need to drive increased operating efficiencies – all while adapting to new regulatory requirements and addressing technology trends such as mobility, cloud computing, digital channels and big data,” said Chris Nickum, President, Commercial Effectiveness Services at IMS Health. “By partnering with Cegedim, we’re able to help mutual clients better leverage information and technology to improve performance management enterprise-wide.” 

“We are very excited to partner with IMS, a global provider with unique insights,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “Together, we can perfectly accompany Life Sciences companies by implementing new innovative commercial paradigms through combined solutions that optimize and accelerate the alignment of sales forces and resources against key markets and targets.”

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)