Bioderma Spain Implementing Cegedim Relationship Management’s Award Winning* Mobile Intelligence™ for iPad™ Software-as-a-Service (SaaS) CRM Solution and OneKey Healthcare Professional Database

Leading Dermocosmetic Company Enabling their Commercial Team to Optimize Stakeholder Relationships and Maximize Cross-Organizational Collaboration through a Next Generation CRM Solution

Paris – January 10, 2012 – Cegedim Relationship Management today announced that Bioderma Spain is upgrading to Mobile Intelligence™ for iPad™ SaaS, as its centralized Customer Relationship Management (CRM) platform for their Specialty commercial team and head office in Spain. In addition, Cegedim Relationship Management is providing OneKey, the world-leading healthcare professional database, as well as Help Desk services. Bioderma Spain is an essential affiliate of the dermocosmetic leader whose mission is to provide therapeutic and clinical excellence to the broadest range of skin care patients.

Leverage Smarter CRM Solution to Strengthen Market Access Strategies

As pharmaceutical and biotech companies in Spain maneuver the fragmented national and regional health system, they are demanding more perceptive CRM solutions that support their multi-channel approach to stakeholders that operate within complex spheres of influence. Companies must meticulously track interactions and map stakeholder influence networks with a solution that provides seamless flexibility, robust cross-functionality and superior data management services. 

Cegedim Relationship Management’s Mobile Intelligence delivers a single, comprehensive view of Bioderma’s customer interactions, enabling in-depth understanding of their activities, influence networks and organizational hierarchies to forge meaningful, lasting relationships. The solution’s centralized platform enhances the cross-functional capability of Bioderma’s commercial team and overall collaboration throughout their business structure. Mobile Intelligence’s flexible system architecture and unparalleled field-user functionality enables Bioderma to maximize commercial effectiveness and sales force productivity.

“Cegedim is rapidly implementing Mobile Intelligence and providing us with complete control over operational costs, which made for a very easy migration. The CRM solution enhances our call reporting and scheduling methods, which allow us to maintain consistent messaging within our network of decision makers,” said Christophe Billet, General Manager, Bioderma Spain. “Mobile Intelligence reinforces our multi-channel approach to stakeholders and assists our company in refocusing our business goals as our health system changes.”

“We are proud to provide Bioderma Spain with the critical CRM tools to achieve its goal of offering the most comprehensive and patient centric solutions to skin care,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “Meeting the continued needs of our customers requires a truly adaptive solution that will outlast current market trends and allow for changes in configuration as companies grow. The success of Mobile Intelligence is the result of our in-depth global knowledge of the drivers that continue to transform the Life Sciences industry.”

Cegedim Relationship Management is the world’s leading provider and market share leader of Pharmaceutical Customer Relationship and Data Management solutions.

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)